As Head of Marketing Design, I led the creative direction for Papaya Global’s 2025 Super Bowl campaign, working closely with a multidisciplinary team to define a cohesive and distinctive visual language.

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We were responsible for building the complete graphic and motion system for the campaign shaping the visual identity across the Super Bowl commercial, animated assets, motion-driven digital ads, and dedicated landing pages. The work combined brand, design, and animation into a unified creative framework that could scale across multiple channels while maintaining clarity and impact.

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This project demanded close collaboration, rapid iteration, and a clear creative vision, resulting in a polished, high-profile campaign with consistent storytelling and premium execution across static, motion, and interactive touchpoints.

Design: Ori Hirschhorn, Or Bornshtein, Hadar Levy, and Amit Tzemach